NEWRESEARCH
Pests like bed bugs are now travellers' #1 booking concern.Read the Market Research
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The bed bug-safe attribute for hotels
Valpas sets the standard for bed bug safety and turns it into a bookable attribute. You improve NOI and create a verifiable quality signal for guests, RFPs and AI booking systems.
Verified & recognised by
Integrates with
Stay at certified bed bug-safe hotels.
The hotel attribute driving guest choice in 30,000+ rooms across 80+ destinations.
One attribute, three jobs, and a role for every team in your hotel.
Valpas closes the gap between what travellers want and what hotels can prove – and shows it where bookings are made.
Show
Show the attribute where decisions happen – your site, OTAs, RFPs and AI assistants – turning demand into direct bookings and higher ADR.
Prove
Key criteria independently audited by Bureau Veritas. Each room then verified live against that standard. Show any guest or buyer, on demand.
Prevent
Permanent technology built into any room. It keeps rooms safe 24/7 and stops bed bugs the first night a guest brings them in, before any infestation. No room closures, no toxic pest control.
The demand is here – and it converts.
The Silent Booking Signal: how bed bug safety reshapes hotel choice
How the bed bug-safe attribute built Brussels' #1 and #2 hotels from opening
“Visible proof that we go further on safety – higher confidence, more bookings, better reviews.”
Winston Chu, Kabin Hotel Group
“Customers choose based on who has the bed bug-safe certification.”
Sanna Paloniemi, Sokos Hotels Kupittaa
Built for how hotels are discovered, bought and sold.
Guest demand is just the start. AI, capital and compliance are turning bed bug safety into the standard.
Be the hotel AI can recommend
AI recommends what it can verify. A third-party Valpas reference – with real-time room condition verification – gives your hotel the authority AI systems cite and surface. Integrated with ChatGPT.
Improve NOI and asset value
Pest infestations are becoming structural, not transient, and they're starting to reprice hotel assets. Valpas turns unpredictable opex into capitalised, permanent infrastructure that improves GOP, NOI and asset value.
Detox the guest room, and win RFPs with a third-party verified certification
Indoor pesticide use is tightening up, and RFPs ask for third-party verified sustainability. Valpas gets you ahead of both, eliminating them for real, measured impact: 1.4t CO₂e saved per room, per year.
Every decade, hospitality quietly misprices a guest need
Each arrived as a back-office cost before becoming a booking attribute.
1990sNon-smoking rooms
2000sWi-Fi
2010sSustainability
2020sBed bug safety
- 1990s
Non-smoking rooms
- 2000s
Wi-Fi
- 2010s
Sustainability
- 2020sBed bug safety
The questions hoteliers ask first
It's travellers' #1 concern when booking a hotel — ahead of cleanliness, value and staff, across the US, UK and France (Phocuswright, 2026). A guaranteed bed bug-safe room ranks as the single most important room attribute, above Wi-Fi and non-smoking. Why do guests care so much? Cleanliness, staff or value — those concerns stay at the hotel when you check out. Pests follow you home, causing severe physical, mental and financial damage.
Set the standard before guests and buyers ask for it.
From Anantara to Marriott, 30,000+ rooms are already Valpas-certified across 80+ destinations. The leaders moved first. Get in while it's still an edge.
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