New Tech-Driven Hospitality Provider Bob W Taps Cleantech Expert Valpas for Cleanest Bedbug-Safe Stays Post-Covid
Short-stay apartments in Helsinki and Tallinn are already
embedded with the Valpas member hotel standard and will
be joined by further new locations opening in Helsinki and
London. By doing so Bob W is the first hospitality provider
in the world to adopt the innovative bed bug safety
standard brand-wide.
As Covid-19 vaccinations roll out around the world many are little by little revisiting their
postponed travel plans. Safety and hygiene will likely remain a concern for most but
hotel brands' varied hygiene protocols are hard to make sense of – not to mention the
adherence to them day after day.
Finnish cleantech expert Valpas empowers hotel brands to inspire confidence in guests
with a next-generation hygiene standard aimed at avoiding the dirtiest, most distressing
creature: bed bugs. Designed by Vertti Sarimaa honoring Nordic minimalism, Valpas’
bed bug safety standard of IoT-enabled bed legs can be embedded in any bed and
keep guests and rooms 24/7 clean from the virus-like parasites autonomously, ensuring
member hotels – recognized from the Valpas label – can be trusted to continuously
adhere to the highest safety and hygiene standards proactively.
Bob W is the first hospitality provider in the world to adopt the autonomous standard
brand-wide. Not only does Bob W reduce infestations to zero compared to other hotel
brands, but it also ensures guests travel and return home safe from their properties
without carrying bed bugs along – a “must” for today’s hygiene-conscious guests. Bob
W’s short-stay apartments in Helsinki and Tallinn are already embedded with the
standard – rated for an average cleanliness score of 9.8 on Booking – and will be joined
by further new locations opening in Helsinki’s City Centre and London in 2021. Earlier in
2020, the brand already announced their own ‘Ridiculously Clean Standard’ – tapping
Valpas’ cleantech seems to be a natural succession to becoming the top choice for the
highest-quality stays post-covid.
“After setting a new benchmark in cleanliness in the hospitality industry with our
Ridiculously Clean Standard in 2020, partnering with Valpas was the next obvious step
in further elevating our leadership”, recounts Co-founder and CEO of Bob W, Niko
Karstikko.
Bob W is one of the over 60 award-winning and highly-rated Valpas member hotels like
Esprit de France and Autograph Collections in 12 European cities. To engage with
Valpas or book with superior hygiene and bed bug safe Valpas member hotels and stay
in the loop for new members joining, consult Valpas’ website or follow their Instagram.
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About Bob W:
Bob W’s exceptionally cool apartments cater to the 21st-century traveller who wants it
all: the consistent quality of a hotel and the authentic flair and affordability of a
short-stay rental. They combine the best of both worlds in their sustainably operated
properties, which are currently available in Finland and Estonia but are soon expanding
across Europe and beyond. More info: https://bobw.co/.
Contact:
Niko Karstikko, Co-Founder & CEO
niko@bobw.co
About Valpas:
Valpas transforms hotels and hospitality providers visibly into the cleanest places to
stay when away from home by making them safe from the dirtiest creatures: bed bugs.
The Valpas bed bug safety standard is loved by over 60 award-winning hotels like Le
Pigalle and the F6, groups like Autograph Collections and Esprit de France. Founded by
passionate travellers who got attacked by bed bugs while traveling. More info:
https://www.valpashotels.com/.
Contact:
Martim Gois, Co-Founder & CEO
martim@valpas.io