Smart hotels brand Bob W adopts Valpas certification to guarantee bed bug-safe stays post-covid
Short-stay apartments operated by Bob W in Helsinki, Tallinn, London, and Madrid are now Valpas-certified bed bug-safe, with all new locations following the same standard. By doing so, Bob W becomes the first hospitality provider in the world to adopt a bed bug-safe standard brand-wide.
As travel gradually resumes following the Covid-19 pandemic, safety and hygiene remain top priorities for travelers. Yet for many guests, hotel hygiene protocols are difficult to compare and even harder to trust consistently over time. Clear, visible standards are becoming essential to restoring confidence in travel.
Valpas enables hospitality brands to inspire trust by offering a verifiable bed bug-safe certification as part of their guest promise. Properties that are Valpas-certified clearly signal their commitment to safe, sustainable, and worry-free stays through the Valpas label, helping guests make informed choices before booking.
By adopting Valpas certification across its portfolio, Bob W reinforces its position as a forward-thinking hospitality brand that anticipates guest expectations rather than reacting to problems after they arise. Bed bug safety is treated not as an operational concern, but as a core element of the guest experience.
Bob W’s short-stay apartments in Helsinki, Tallinn, London, and Madrid have already achieved an average cleanliness score of 9.8 on Booking.com. All future Bob W locations will follow the same bed bug-safe standard, ensuring a consistent experience across cities and markets.
Earlier in 2020, Bob W introduced its own “Ridiculously Clean Standard”, setting a high benchmark for cleanliness in hospitality. Valpas certification builds on that commitment by addressing one of the most persistent and stressful concerns for travelers, and by making safety easy to recognize and trust.
“After setting a new benchmark in cleanliness in the hospitality industry with our Ridiculously Clean Standard in 2020, partnering with Valpas was the next obvious step in further elevating our leadership.”
Niko Karstikko, Co-founder and CEO of Bob W
Today, Bob W joins a growing community of Valpas-certified hotels and hospitality providers across Europe that are helping define what modern, responsible hospitality looks like.
About Bob W
Bob W offers short-stay apartments designed for the modern traveler who wants the consistent quality of a hotel combined with the authenticity and affordability of a rental. The brand operates sustainably managed properties across Europe and continues to expand internationally.
More info: https://bobw.co/
Contact
Niko Karstikko, Co-founder & CEO
About Valpas
Valpas is setting a new standard in hospitality by enabling hotels and accommodation providers to guarantee safe, sustainable, bed bug-free stays. Through certification, Valpas helps hotels clearly communicate their commitment to guest well-being, environmental responsibility, and peace of mind.
Today, Valpas certification is used by 300+ hotels across 70+ destinations, protecting more than 50,000 beds worldwide. Award-winning hotels and leading hospitality brands rely on Valpas to offer guests a visible, verifiable standard of care and to help travelers book with confidence.
More info: https://www.valpashotels.com/
Contact
Martim Gois, Co-founder & CEO