Here’s why your hotel or temporary accommodation should join Valpas
The possibility of encountering bed bugs during travel is one of the biggest concerns for today’s travelers. Bed bugs have increased worldwide and can hitchhike with anyone, from nearly anywhere.
Today, with Valpas certification, hotels have a clear way to guarantee bed bug safety as part of their standard of care, instead of reacting after problems appear. Here are five reasons why more hotels are choosing to set this standard now.
1. Bed bugs aren’t going anywhere
Bed bug cases have increased in recent years, driven by global travel and growing resistance to traditional pesticides. Reactive, treatment-based approaches only come into play once a problem has already occurred.
Hotels increasingly recognize that prevention alone isn’t enough. What’s needed is a permanent, clearly communicated standard that keeps guests safe and reassured before issues arise.
2. Your hotel is exposed to hitchhiking bed bugs by default
Bed bugs travel with people and belongings. This means that even well-run hotels with high hygiene standards can be exposed.
Rather than relying on chance or room-by-room inspections, Valpas allows hotels to guarantee bed bug safety as part of their guest promise, helping protect both guests and long-term reputation.
3. Guests are more aware of bed bugs than ever before
According to American Entomologist, thirty-four percent of hotel guests perform manual bed bug checks when arriving at a hotel.
No guest should have to inspect a hotel room for bed bugs, especially when paying for a premium stay. By becoming Valpas-certified bed bug-safe, hotels remove this burden from guests and replace anxiety with confidence.
This builds trust and strengthens the emotional connection between the guest and the hotel.
4. Protecting your reputation protects your revenue
Even hotels that have not experienced issues so far know that reputation is fragile. Research from the University of Kentucky shows that a single mention of bed bugs in traveler reviews can significantly impact room value.
By setting a clear standard for bed bug safety, hotels protect their reputation, support stronger reviews, and reduce the risk of long-term revenue loss.
5. Stand out by setting a higher standard
Competition in hospitality has never been fiercer. Guests increasingly choose hotels that offer clarity, reassurance, and visible commitments to safety and well-being.
Being Valpas-certified bed bug-safe helps hotels stand out as leaders that have thought ahead and taken responsibility for an often unspoken guest concern. Early adopters are already shaping what modern hospitality standards look like.
Hotels that choose Valpas today are not reacting to fear. They are setting the standard for safe, sustainable, and worry-free stays — and showing guests that every detail of their experience has been considered.