Travelers Willing to Pay More for Guaranteed Bed Bug-Safe Hotel Stays: Valpas Turns a Hidden Concern into a Revenue Driver
As travel continues its post-pandemic rebound, one thing is clear: the expectations of today’s travellers have evolved. Hygiene, sustainability, and comfort are no longer extras, they’re essentials.
And now, a new must-have is emerging: the guarantee of a bed bug-safe stay.
Peace of Mind Now Drives Bookings
A recently concluded Valpas traveler study confirms this shift. The study shows that 50 percent of travelers are aware of bed bugs when traveling, even if they rarely speak about it openly. More importantly, 30 percent say they are willing to pay more for a hotel stay that guarantees bed bug safety. For hotels, this represents a one to 1.2 percent ADR increase opportunity, simply by making safety visible and certified.
For hotels, this presents both a responsibility and an opportunity.
Enter Valpas: the only certified platform that permanently protects hotel rooms from bed bugs without the need for toxic pesticides. It’s a 24/7, non-intrusive, digital solution that reassures guests while reinforcing a hotel’s reputation for safety and care.
“Travelers today book with their values in mind, and the guarantee of a safe and sustainable stay is now a make-or-break factor,” says Martim Gois, Co-Founder and CEO of Valpas. “Valpas turns those expectations into a competitive advantage.”
From Hidden Feature to Powerful Selling Point
Valpas fits seamlessly into a larger movement reshaping the industry: attribute-based selling (ABS).
Rather than simply offering rooms in generic categories like “standard” or “deluxe,” ABS allows hotels to highlight specific room features that influence booking decisions, think sea views, king beds, or now: bed bug-safe certification.
Unlike traditional upsells like breakfast or parking, features promoted through ABS are core to the room itself. With Valpas, hotels can now market their rooms as:
- Pesticide-free
- Protected by patented smart bed legs
- Digitally certified, in real-time
- It’s reassurance turned into revenue
What the Guests Are Saying
In a guest satisfaction study with a Novotel hotel in Paris, travellers were asked how they perceive hotels that carry the Valpas certification:
- “How do you rate a hotel that ensures this standard of hygiene during your stay?” → 9.5/10
- “How likely are you to return to a hotel offering this guarantee?” → 9.1/10
Across Valpas member hotels, the benefits are consistent and measurable:
- Higher Average Daily Rates (ADR)
- Growth in direct bookings and RFP wins
- Stronger guest satisfaction, loyalty, and repeat visits
Meeting the New Standard for Travel
Today’s travellers want to know, not assume, that their room is safe. Hygiene can no longer be invisible. It has to be proven, proactive, and promotable. That’s what Valpas enables. We help hotels meet rising guest expectations while unlocking a new revenue lever. A once-taboo topic is becoming a trusted signal of quality, care, and credibility.
Ready to protect your hotel, cut hidden costs, and turn guest trust into growth?
Get in touch to learn how Valpas can help you guarantee safer, more sustainable stays and, boost your revenue and reputation in the process.