What are the consequences of a bed bug infestation?

A single infestation hits a hotel three times.

First the direct cost: rooms out of service across multiple nights, inspection and treatment fees, retreatments, and replacing furniture that can't be salvaged, routinely tens of thousands of euros per incident.

Then the visibility: bed bug mentions in reviews and on social media steer travellers elsewhere. In the Phocuswright × Valpas 2026 study, around 7 in 10 travellers take at least one pre-booking action tied to a hotel's hygiene and bed bug reputation.

And finally the balance sheet: recurring infestations sit in the P&L as unpredictable opex and are beginning to surface in valuation due diligence — see the Valpas Valuation Blind Spot briefing.

A Valpas certification takes the whole sequence off the table: permanent, pesticide-free SafeSleep technology stops a bed bug the first night it's carried in, before any guest is affected, and before any of these costs begin.